5 Key Aspects To Consider When Expanding Their Brand Abroad
12 Sep 2014 in Business
Deciding to take this big step, can bring enormous benefits and potential benefits for your business. Today, companies looking to expand internationally face fewer logistical problems that used to reach other regions thanks to communication technologies, which are becoming more intuitive and complete.
Below we offer, 5 key aspects to consider before deciding to take the plunge into the foreign market:
1. B2B (Business To Business)
Global expansion can create a number of benefits for B2B companies. Working with companies of other nations can help the company receives the industry and markets in different shape so that it can influence future decisions.
Some of the business functions can be carried out more effectively by overseas outsourcing at least part of the work of foreign collaboration. Often, some foreign companies offer last minute innovations and publications on topics that may affect your business, so you can take advantage of these resources, it is likely that domestic companies lose these advantages.
2. B2C (Business To Consumer)
Expansion into new foreign markets can mean great things for B2C companies too. Foreign consumers and customers can be very influential in the global brand position. There are billions of people on earth, so open your company to these possibilities could have an amazing effect on your bottom line. More access to new customers means more lead, more conversions and of course, more revenue.
3. Target Market
Communication can be significantly different when working with people from other cultures. Whether your company is targeting foreign companies or other external potential consumers is Important and know and understand their individual needs and values.
4. Tags and Networking
Foreigners often have quite different customs for greetings and farewells or appropriate behavior in a business meeting. Knowing how to say hello, who speaks first and what to leave behind can be fundamental things you should know.
While some cultures it is customary to bring a conference or meeting any gift, others may see this practice as distasteful. Similarly, some cultures do not see anything wrong with consuming a lot of alcohol during a business dinner, while others never would touch one glass of wine.
Knowing the level of the conservative behavior of the people who visit or with which it is associated is expected when visiting or entertain people of another culture is very important. Working with consumers and clients in international locations requires knowing the conservative behavior of the people who visit or with which relationships through the web. It is therefore crucial to investigate in advance how to converse and interact politely with consumers and foreign customers before any contact, either in person or online.
Understanding what is popular in Japan, Canada, India, or wherever doing business is essential for communication. For example, depending on the region, should be informed about the most popular social networks are. Will Instagram? Or will there be more traffic on Twitter?
Does your target audience spend more time on mobile devices or browsers traditional laptops and desktops? Keep a clear view of the latest news and views of the country at the center of sight will maintain their business and marketing efforts, as the public appreciated their efforts to adapt their mental territory.
Your mobile flexibility will also increase the chance that your content is shared through blogs and social media platforms. In the B2B context, mobile accessibility is especially relevant, particularly in applications to ensure that members have a safe start to your site session from anywhere in the world.
It is essential to take into account previous tools and tactics when you’re growing global presence of your business. Respect your audience and the modernization of their experience with the latest technological supports to provide business opportunities for more advanced online communication.