Online Advertising and Trade Shows: Effective Avenues For New Businesses

11 May 2016 in Business

Any new business in Australia wants a piece of success. Who doesn’t want to make money, right? If you have start-up business and you want to speed up your success, there is no better way to do it other than through marketing and advertising. Today, advertising is much easier and cheaper, thanks to the power of the Internet. In addition to online advertising, it is also important for you to consider joining tradeshows. By joining one, with the help of your attractive exhibition display stands and knowledgeable sales representatives, you can attract more clients, consumers, and even investors.

The trends in the industry of Internet marketing are constantly changing. The popular strategies last year may be obsolete this year – this is how fast-paced and progressive this type of marketing is so you would need to ride the tides of changes before it wipes out your business. Several years ago what Internet marketers did to boost the online presence of their clients was to use to unethical strategies, filling the web with ‘spammy’ and irrelevant contents, which do not provide quality information to readers. The good thing is that search engine sites have become more intelligent and stricter ever since, improving their algorithms to penalize websites that used unethical techniques to beat their competitors.

Any reliable company will tell you that the old days of online marketing are way behind us now. Since the industry is still growing and improving, it is expected that improvements and developments are to be done. The shifting trends can always confuse casual business owners, which is why it is advisable to hire a good digital marketing agency that can help them understand the changes in trends and processes. To give you a primer on what’s trending in the world of digital marketing, listed below are some of the more popular strategies being used by Internet marketers to help their clients reach their business goals.

Internet users want to see cute, silly, funny, and weird videos, and marketers know about this. Videos uploaded on popular sites like YouTube, Facebook, LiveLeak and Vimeo can easily attract users, and the natural response of marketers is to make the most out of it. Thus, the concept of viral video marketing has emerged. Videos can be easily shared online, so if your product or service is obviously or discreetly the subject of a viral video, you can easily get the attention of consumers. In the advent of smart phones and tablet computers, apps have never been more popular and efficient. Since majority of smart phone and tablet owners use apps, marketers have realized the business potential of using apps to market their clients. Gone are the days when apps are only for tech-oriented businesses because almost any business can capitalize from developing and marketing their own apps. In the past couple of years, apps developed for large and medium-scale companies have emerged. It is no longer surprising to see apps created for clients of specific insurance companies, banks, medical centers, media companies, law firms, among others. These apps were designed to provide assistance to clients while further promoting their products and/or services.

Popular social media platform Facebook has become one of the hottest places for digital marketing. A good agency will tell you that Facebook is a good avenue for internet marketing experts to explore the power of social media as far as marketing is concerned. Now you can use Facebook to market your products or services through its sponsored stories/posts option. You can pay for this paid option via credit card or PayPal, making it user-friendly. The concept behind this feature is to let Facebook users know about your business in hopes of attracting more clients.

Advertising online is not your only option if you want to promote your new business. It is a must for newcomers in the industry to join trade shows and exhibitions. If you decide to join one, make sure that you have a presentable booth, complete with exhibition display stands, brochures, leaflets, and if possible audio-video presentation to get the attention of tradeshow-goers and even potential investors.