William Lauder and Estee Lauder Are Recognized As Indispensable Names In USA’s Beauty Industry

29 Jul 2015 in General

William Lauder Estee Lauder is not one name. They are two names combined into one when it comes to recognizing the outstanding success of The Estee Lauder Company and its brands. Way back in 1946, Estee Lauder established the Company along with her husband Joseph. The Company began with only four products. They gradually became very popular and went on to become best sellers in the market.

In two years, Estee had her own departmental store in New York at Fifth Saks Avenue. She also expanded her range of products in the market. The Company also saw outstanding progress in the next 15 years and her products started being sold by Harrods, London. She managed to open another office of the Company in Hong Kong. In 1946, both Estee and Joseph started Aramis Inc. This brand was designed by Arame Yeranyan. There was a fragrance named after a city in Armenia. It was called Yeremes. This Company focused on men and produced grooming products and fragrances for them.

Estee Lauder in 1967 gained the reputation of being listed in the ten Outstanding Women in Business in the USA by business and financial editors. This was not the end of her success story. She went on to win the Spirit of Achievement Award from Albert Einstein College of Medicine at Yeshiva University in 1968. In the same year, the Company saw further expansion and this came in the form of the opening of Clinique Laboratories Inc. This brand produced allergy tested and fragrance free cosmetics. This was another milestone in the history of the Company.

Being the grandson of Estee Lauder, William Lauder of Estee Lauder Companies made a big difference in the growth and evolution of the firm . He was the President of Clinique Laboratories from 1998 to 2001. It was during this period and under the leadership of William Lauder that the Dramatically Different Moisturizing Lotion became the best selling prestigious beauty product in the USA. A short while later Clinique launched the Stop Signs Visible Anti-Ageing Serum.

This is the first anti-aging serum that went on to win the Cosmetic Executive Women or CEW Award for “The Best Skin Care Product in Limited Distribution” in 2000. William Lauder was also solely responsible for increasing the market shares of the beauty products launched by the Company. William Lauder of  Estee Lauder also looked after the online operations of the company and kept present customers engaged as well. His efforts also attracted the attention of new customers and in this way the loyalty towards the Company with success!